RUN THE SHOPBDAIB CERTIFICATE · LIVE SIMULATION connecting
Round 1Round 2Round 3

The shop window ?

Customers who bought this also get…

Every product in the shop gets 3 suggestions from your setting. These six show you what it does, live.

How to reason

Five moves before you lock in

Say what you expectOne sentence: "we think dropping X helps, because…". A hunch you can test.
Test on your last monthBuild on the months before it, score on it. That is your backtest.
Change one thing at a timeFlip one control, rerun, compare. Two changes at once hide which one mattered.
Forecast honestlyStart from your backtest number, then ask if next month will be bigger or smaller.
Write the sentenceWe should, because (your test), unless (the thing that would change your mind).

This round, ask yourselves

These are questions, not answers. The answers are in the data, and in next month.

Talk to the data

This round's evidence

Data Point of View ?

Say it to the board

We should because unless

Data: UCI Online Retail (Chen, Sain and Guo, 2012), a real UK online gift retailer, UK orders only. Product photos are AI-generated illustrations, not the retailer's own. One lock-in per round. When the clock hits zero, your current setting is locked for you.

BDAIB Certificate · Saturday 17 October

Run the Shop opens at 9:45

See you in Room 3.19. This page opens by itself.